July 20, 2025

Special feature: How to identify a reliable purchasing store

Hello, my name is Saito and I am the head of Selby's EC department.

Currently, the price of precious metals continues to soar, and inquiries from customers are rapidly increasing. The content you receive varies, but some are “When I took it to another store, the price listed online was different from the actual price, so I stopped asking. Why?”We receive many questions.

As a company that operates a purchasing service, we can't stand the fact that our customers are confused by industry customs, so we would like to explain how to identify a reliable purchasing store based on the revised Act on Premiums and Representations that went into effect in April 2024.。

★About how to display market prices★

First of all, the appraisal/purchase calculation method is, in principle, calculated based on the g standard of various bullion metals.

Below, we will display Selby's purchase price.

This table is presented on our corporate website and is updated every weekday (excluding Saturdays, Sundays, and holidays).

In many cases, each company posts a certain price, and whether or not it is displayed on the website is also a good indicator. However, this point is a cause for customers to be misunderstood.[The actual proposed purchase price was different from the table] There are many cases whereThat's what it means.

When I actually heard the story,

・The prices displayed on the site are dealer prices, and purchase prices for the general public are different.

・What is posted is the [publicly announced bullion market price], and does not say that you will buy at that price.

・We cannot inform you of the purchase price until you come to the store.

It seems that many people have received this explanation.

Of course, there are some products such as Cameos where the weight of the parts other than the base metal must be subtracted due to the design, but it is necessary to correct the system that induces misunderstanding of the g unit price.

It is true that beforeTrader price(General customers will buy at a lower price.)” and expressions such as “The market price displayed on the site (g unit price) and the applicable market price at the time of appraisal (g unit price) are different.That's calledDisplay methods were rampant. However, in 2024, the revised Act on Premiums and Representations will be made stricter and will be treated as a gray area, so I feel that from now on, these points will become more reliable and secure.

Now, for your reference, here are some other Q&A examples:

・Even though I am not a dealer, will you buy it at the dealer price?

→ Since we serve both vendors and customers alike, we provide the same price display, assessment, and price proposal to everyone.

・Is there a separate fee charged at the time of purchase?

→ Our company does not charge any fees.

・If you don't come to the store, can you tell me the actual purchase price?

→Although there are some points that require actual confirmation, we will of course tell you the unit price honestly.

・Can you give me a price for the stone and design?

→In addition to g calculations, we have prepared appropriate assessment criteria.

Considering this point, we have indicated the actual purchase price as is from the time of installation.We will also list other points to check, so please check them out.

・Can you explain the actual purchase price (in grams) on your website or over the phone?

・Is it a store that will tell you the unit price if you don't go to the store? If not, why?

・Are you presenting vendor prices and making general prices difficult to see or hidden?

・Can you properly evaluate the stone and design?

From this perspective, I think it is important to choose the person you want to consult with.

★ 90% purchase service

In addition to the above purchase price, we also have a limited purchase guarantee service for items purchased in the past (tax-excluded price, 75% for new and loose items). This will be a higher proposal based on the current market price and outlook.

We would like to help you with your purchase from one of the many jewelry stores out there. Please feel free to contact us if you wish.

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