🌸Selby Okachimachi Ekimae store🌸Announcement of new store opening and the future of SELBY
IMPORTANT NEWS
🌸Selby Okachimachi Ekimae store🌸
Announcement of new store opening
Reasons why relay use is accelerating
Is it true that "prices go up when a new store opens"? ──
We provide easy-to-understand illustrations of our "system" to deliver a better jewelry experience to all our customers.
1 ABOUT EXISTING STORE
“What will happen to the existing stores?”
Regarding your question
Since the announcement of the new store, we have received many inquiries from customers asking, "Will the current Okachimachi store close down?" First of all, let me answer that point clearly.
What will happen to the existing Okachimachi store?
Please rest assured.The existing Okachimachi store will continue to operate as "Okachimachi Main Store".The same staff will welcome you at the same location. The new store is just a step toward "expanding" our services.
2 COMMON MISCONCEPTION
[Common Misconception] Will prices increase if the number of jewelry sales/buying shops increases in Okachimachi? pitfalls of
Many people think, ``If the number of stores increases, rent and labor costs will increase.So, they pass that on to prices, right?'' However, what Selby is trying to achieve is the exact opposite structure.
▲ New store = The essence is not raising prices, but accelerating inventory circulation.
The point isRather than "lowering fixed costs," it's "increasing the ability to move inventory.". Here's a step-by-step explanation of how it works.
❌ common misconceptions
🏠
Is it cheaper because it is small and single base?
Costs may seem low at first glance, but in a one-person business,Opportunity lossoccurs a lot. The reality is that there are limits to everything from purchasing options, sales channels, and negotiating power.
✔ SELBY's way of thinking
🏛️
Maximize turnover across multiple locations
Reduce costs by increasing the number of locationsroom to absorbexpands and achieves a high turnover rate. From a macroeconomic perspective, it becomes possible to set prices that take advantage of economies of scale.
3 RELAY USE
What is Selby's "Relay Youth"?
Relay use is a system in which a piece of jewelry is passed from customer to customer like a baton. At Selby“We will purchase → Polish & check quality → Deliver”We are accelerating this cycle at our stores, which are the place where the baton is handed over.
Basic cycle of relay use
🙋 The customer
let go
➜
let go
🏢 at the store
purchase
➜
purchase
✨ maintenance
& Inspection
➜
& Inspection
🎁 next customer
Delivery to
Delivery to
▲ It is important not to stop passing the baton.
💡 POINT
The faster the relay, the less inventory will accumulate. If inventory does not accumulate, management costs can be reduced and prices can be avoided - this is the core of relay use.
4 DUAL STORE STRATEGY
This is how relays change in a two-base system
open a newOkachimachi station storeand traditionalOkachimachi main store. By having these two bases each take on different roles, relay use will be dramatically strengthened.
🏢
Okachimachi station store
(New store)
In a good location in front of the stationExpand purchase window. As the "starting point for relays", we provide more quality products.
🏠
Okachimachi main store
(Conventional store)
Same as beforeprice transparencymaintain. We connect high-quality inventory to the next customer with a high level of inventory turnover.
▲ Circulating inventory between two locations prevents stagnation and disperses costs
SELBY base network
MULTI-CHANNEL ECOSYSTEM
EC (online)
To customers all over the country
24 hours available
24 hours available
Ginza store
In a high-quality space
a special experience
a special experience
Okachimachi main store
Same as before
A safe base
A safe base
Okachimachi station store
Purchase + high end
New sales base
New sales base
High rotation × multiple locations = realization of reasonable prices
5 PRICING TRUTH
Is it true that “lower fixed costs = cheaper sales”?
There is an image that ``low fixed costs = cheap sales,'' but in reality, there are structural limits here that are often overlooked.
✕ MYTH
"Low fixed costs = sell cheaply"
Due to its small size, purchasing options are limited, and in the end it depends on the selling price. Without a circulation system, inventory will stagnate and costs will increase.
○ FACT
"Moving inventory = easier to keep prices down"
If you have a system to move inventory between locations, you can avoid holding costs and maintain appropriate prices.
▲ Comparison between a small-scale model with low inventory and slow turnover and a multiple-site model that continues to circulate in parallel
💡 POINT
In the jewelry industry, maintaining prices is not just simply low fixed costs, but also inventory turnover and liquidity. At Selby, we are able to achieve reasonable prices while reducing retention costs through a circulation structure with multiple locations.
With a multi-location model where purchasing and sales function simultaneously, we are able to achieve "truly fair prices" with strengths that differ from those of small stores.
6 NEW STORE LINEUP
Encounter with jewelry expands at the new store
At the new store,PurchaseIn addition to carefully selectedHigh brand jewelry, loose diamonds, loose colored stones, high jewelryWe will start selling new products.
The products we handle include not only used items, but also items purchased through overseas partnerships. Our overseas connections are not just "buying destinations". The trust and relationships we have cultivated over many years through both sales and purchase are the reason why we are able to provide products that are unique to others.
diamond loose
carefully selected diamonds
You can choose from the routes
colored stone loose
Purchased directly from overseas partners
Providing rare colored stones
high brand
Jewelry from popular maisons
Delivered at a reasonable price
high jewelry
Special one-of-a-kind jewelry
Rich lineup
7 BUYING SERVICE
Expansion of purchase windows = Returns to customers
Another major role played by the Okachimachi Ekimae store. That is“Improving ease of selling”It is.
By setting up a purchase counter in a convenient location in front of the station, you will be able to easily bring your items in on your way home from work or on your way out. Purchases at the new store areColored stones, diamonds and branded jewelryWe will respond to all of the following.
📍
Excellent access
Right next to Okachimachi station. You can stop by while commuting or shopping.
💎
Good stock is collected directly
As the Komehei Group's only jewelry specialist company, we have cultivated a domestic and international sales network.
💰
Maximum cost reduction
Purchase cost reductions are returned to customers in both sales and purchase prices. Recently, the number of customers coming to our store via SNS has increased, and in particular, domestic and overseas users (Instagram, X, Tiktok) are also choosing us as suppliers.
Virtuous purchase cycle
📍 Many locations and many
provide joy
➜
provide joy
💎 Excellent stock
gather in person
➜
gather in person
💰 Purchase cost
down
➜
down
🎉 To customers
price reduction
price reduction
▲ Virtuous cycle brought about by expanding purchase windows
SELBY GUARANTEE
90% purchase
Purchase guarantee for customers who purchase
(Calculation from tax-excluded price)
(Calculation from tax-excluded price)
Jewelry purchased from SELBY will be purchased responsibly.
*There are some exceptions (75%) such as new items and loose items.
*This is a limited time purchase campaign. (The period is scheduled to be reviewed every six months).
Click here for details on the purchase campaign
Jewelry circulation cycle
1
Purchase — Jewelry at reasonable prices at SELBY
2
Enjoy — The joy of wearing it in everyday life and on special occasions
3
Purchase — 90% purchase to suit lifestyle changes
4
relay youth — Jewelry connects to the next customer
8 SUMMARY
Summary: Three forces that support relay use
Strengthening relay use brought about by Selby's multiple base system. Organize the structure using three keywords.
🔄
liquidity
Inventory circulates rapidly between multiple locations. We aim for zero retention.
🤝
Expanded contact points
Meet more customers at the purchase counter in front of the station. This is the source of quality inventory.
⚖️
price maintenance
By dispersing costs and improving purchasing efficiency, we will realize a structure that allows us to sell high-quality products without raising prices.
▲ Three forces intersect at the center, accelerating relay use
💎
more jewelry,
To more customers.
---That's Selby's manifesto.
The creation of new locations is not about raising prices.
To all our customers, at honest prices,
This is to provide you with the best jewelry experience.
Our goal is to create a world where jewelry can be passed down from person to person and regain its shine again and again.
Delivering your jewelry to the next person - as a place to act as a bridge.
We want to deliver more products to more customers.
The new store is a space that embodies that desire.
Please feel free to consult or contact us.
Click here for purchasing inquiries
We handle a wide range of branded jewelry, diamonds, colored stones, etc. Please feel free to contact us first.
Go to purchase consultation pageClick here for the lineup of sales products
We deliver carefully selected high brand jewelry and loose items at reasonable prices.
View product listClick here for diamond loose consultation
Please leave the sale and purchase of Ruth to us. With our reliable appraisal ability, we will provide you with the best proposal.
Go to Ruth consultation pageFrom now on, SELBY will continue to
We will continue to be close to our customers' jewelry lives.
Relay use will accelerate as the number of stores increases.
We provide the best jewelry experience at honest prices to all our customers.
Written by: Kozo Saito (EC/Ruth/Production Department)
SELBY — Jewelry for Everyone