Cartier, Bvlgari, Tiffany thorough comparison ｜Complete guide to wisely choosing second-hand “3 major brands”
If you've arrived at this page, you're probably thinking something like this.
- Cartier, Bvlgari, and Tiffany, which one is the right choice for someone in their 20s to own?
- Does Tiffany look like a child in her 20s? Does she not look like an adult?
- Which brand is the best to buy for your husband on your wedding anniversary?
- I want all three brands. But it's impossible to get everything new...
- Is it real even if it’s used? I’m scared of fakes…
A professional jewelry expert with over 20 years of experience answers the real questions that are overflowing on Chiebukuro and SNS.selbyI'll give you a quick answer from my point of view.
A thorough comparison of the three major brands you admire at Selby
The elegance of Cartier, the opulence of Bvlgari, and the sophisticated design of Tiffany. You can find the one that suits your style by comparing brands, models, prices, and conditions.
Compare by brand
Select by model
Also includes reuse
CHAPTER 01
I want to know first
Differences in the "characters" of the three brands
🇫🇷
Cartier
cartier
Founding 1847, Paris
keyword elegance royal purveyor eternal love
Someone who suits you Elegant, orthodox, people who want to mark milestones
Used price range 90,000 to 900,000 yen
🇮🇹
BVLGARI
bulgari
Founding 1884 Rome
keyword Gorgeous colorful sexy
Someone who suits you Individuality/People who want to look good at night
Used price range 80,000 to 700,000 yen
🇺🇸
Tiffany & Co.
tiffany
Founding 1837 New York
keyword neat and clean royal road american classic
Someone who suits you Royal road/daily user
Used price range 30,000 to 300,000 yen
C
+
B
+
T
3 brands are not competitors"A team that colors you"。
Office = Tiffany, milestone = Cartier, night = Bvlgari.
The correct answer for modern 20-somethings is to use them properly.
CHAPTER 02
Chiebukuro Q&A
Answering real questions about the three major brands
Q1
Cartier, Bvlgari, Tiffany, which one is the right one to own in your 20s?
AThere's more than one correct answer. Determined by "your life scene"
- office/commuting → Tiffany (slender and classy, goes well with a suit)
- date party → Bvlgari (night visibility/presence)
- Anniversaries/milestones → Cartier (lifetime/universality)
Start with Tiffany, express your individuality with Bvlgari, and mark a milestone with Cartier - the ideal three steps for a 20-something.
Q2
What are the world's top 5 jewelers? What is the rating of the 3 brands?
AAll three brands are among the world's top five jewelers. There is no clear ranking
- Tiffany (1837, USA)
- Cartier (1847, France)
- Bvlgari (1884, Italy)
- Harry Winston (1932, USA)
- Van Cleef & Arpels (1906, France)
Although there is no clear rating, each of the three brands has a common status as ``the world's best maison.''
Q3
Does Tiffany already look like a child in her 20s?
ANot at all. Rather, "Adult Tiffany" is gaining attention again.
The image of "Tiffany Silver's open heart" is a thing of the past.Hardware, Tiffany T, By the YardThe main focus is on adult lines, and the brand has evolved into a brand that can be used elegantly by people in their 30s and 40s.
Q4
What would you ask your husband for your wedding anniversary?
AThe correct answer is to choose based on the price range and meaning.
| anniversary | Recommended brands | Why it's easy to beg |
|---|---|---|
| 3rd to 5th wedding anniversary | tiffany T Smile / T Wire |
It's not unreasonable as a "memorial for two people" in the 100,000 to 300,000 yen range. |
| 10th wedding anniversary | cartier Love Breath / Trinity |
A symbol of "eternal love". Persuasive power of a lifetime |
| 15th wedding anniversary | bulgari Serpenti / B.ZeroOne |
A symbol of "rebirth and wisdom". Looks great at milestones in adulthood |
💡 The secret to successful begging
For those who are hesitant to buy new products because they are too expensive...Rank A usedis selected. A new 1 million yen Serpenti650,000 yen level, love breath650,000 to 750,000 yenThis is the modern secondary market.
Q5
Is second-hand jewelry safe? I'm scared of fakes...
AIf the store has a professional appraiser, it may be safer than buying a new product.
To buy used products with confidence5 checksChoose a store that satisfies your requirements (for detailsChapter 4).
Q6
What are the disadvantages of second-hand cars? Please tell me honestly.
AHonestly, there are 5 disadvantages.
①
One-of-a-kind items - Size exchanges are not possible in principle.
Accurate size measurements in advance
②
Accessories — Boxes and bags may differ from the current product
Check accessories on product page
③
Minor scratches — will not be completely new
Choose rank A
④
Warranty — Manufacturer's international warranty has expired
Replaced with dealer's own warranty
⑤
Inventory liquidity — can be sold the next day
Decide quickly when you meet
If you want something as perfect as new, buy a new one. ButIf you value “price, rarity of encounters, and asset value,” second-hand products are overwhelmingly advantageous.It is.
Q7
Which one has the highest resale value (asset value)?
AAll three brands are of high standard. Cartier in particular is growing rapidly.
📊 Attention level in the secondary distribution market (image)
- Cartier:Transaction volume in the secondary market in 2024 will increase compared to 2020+66%
- Bvlgari:B.Zero1 and Bvlgari Bvlgari are unlikely to fall in value
- Tiffany:T Smile, hardware maintains market price over 5 years
Q8
When selling branded jewelry, where is the most expensive place to take it?
ASpecialty stores with strong sales = strong purchases
As the only company in the Komehei Group specializing in jewelry, Selby has a sales network both domestically and internationally.Purchases higher than other stores + sales cheaper than other storesWe have both.
Q9
If I buy it in my 20s, can I still use it in my 30s and 40s?
AAll three brands can be used for a lifetime regardless of age.
``You can buy it in your 20s and pass it on to your daughter in your 50s.'' That is the value of genuine high jewelry.
Q10
First point, what is the correct place to start?
ARecommended start by budget
| budget | Recommended start | Detailed article |
|---|---|---|
| ~100,000 yen | Tiffany T smile pendant (used) | tiffany article |
| 100,000 to 200,000 yen | Bvlgari B.01 1 band ring (used) | bulgari article |
| 200,000 to 300,000 yen | Cartier Trinity Classic Ring (Used) | cartier articles |
| 300,000 to 500,000 yen | Cartier Juste un Clou (used) | cartier articles |
| From 500,000 yen | Cartier Love Breath Bvlgari Serpenti (Used) | Each individual article |
CHAPTER 03
I have these "specific concerns"
chosen by women
CASE 01
🌸 Early 30s, married office lady
I want to ask my husband for something for our 10th wedding anniversary, but I'm hesitant because the new Serpenti costs over 1 million yen...Rank A, almost like new, 650,000 yenWhen I found it, my husband smiled and said, ``This is it!''
CASE 02
🌸 Late 20s, single career
I want a Cartier Trinity as a reward for myself for getting promoted, but I don't want to overdo it.Purchased second-hand for around 120,000 yen.. Even at work, I feel more confident every time someone says, "Cartier? It's wonderful!"
CASE 03
🌸 Early 20s, likes posting on SNS
It's still early for new items, but I want real high jewelry. tiffany'sGet By the Yard for around 80,000 yen。
CASE 04
🌸 Mother in her late 30s returning from childcare leave
I want to use the money I earned to buy something to commemorate my return. second handB Zero One 2 bands are priced at 180,000 yen.. It has become one of the books that help me ``regain myself'' even while raising children.
CHAPTER 04
When buying second-hand, secondary distribution, or used items online
5 checkpoints
1
Is there an authentication system?
All three brands have a high risk of counterfeiting. Having a professional appraiser is the most important point.
2
Re-polishing/repair available
Check to see if you can receive it in like-new condition.
3
Transparency in ranking
Are the rankings (A/B/C, etc.) clear and are there plenty of photos?
4
Unique warranty/return system
Does the company have its own warranty system to cover the expiration of the manufacturer's warranty?
5
Sales results/years of operation
Over 10 years of operation = proof of trust. Our long track record is directly connected to our sense of security.
✅ The Komehei group satisfies all five.selby
CHAPTER 05
Why are women in their 20s now?
Should I choose "Selby"?
Selby will become the industry's largest company in August 2022.Komehyo Holdings Groupand became a central figure in the jewelry department.
"The only professional company specializing in jewelry"It has a unique position.
🔍
① Overwhelming "discernment"
A professional appraiser strictly checks authenticity and quality. Because these are the three major brands with a high risk of counterfeiting, the sense of security at a specialty store is different.
✨
② "Refinishing" by craftsmen
We carefully prepare every detail before shipping. We have received many comments from people who say, ``I was moved the moment I received it.''
🌍
③ Domestic and international sales network = therefore cheaper
A virtuous cycle where strong sales = strong purchases. We have created a structure that allows us to generate profits even if we keep prices low.
📱
④ Overwhelming reach of SNS → EC/stores
Winner of Shop of the Year multiple times at Rakuten and Rakuma. SNS users also use our products as a "reliable supplier."
💰
⑤ ``We have strong purchasing power'' so you can feel safe until the exit.
``When you want to sell it someday, you can sell it again at Selby.'' Because these are three major brands with high asset values, it is wise to purchase with an exit strategy in mind.
🏪 Advantages of having 6 stores
A system with a small number of employees and no stores tends to increase costs and opportunity losses. Selby's high rotation speed allows it to be sold without adding fixed costs such as stores.
Summary | The three brands are not rivals
"A team that colors you"
"A team that colors you"
cartier'selegance, Bvlgari'sgaiety, Tiffany'sNeatness——All three brands are highly prestigious. There's no need to limit yourself to one brand.
“It’s impossible to get everything new.However,Good if used”——This is the jewelry strategy of today's smart women in their 20s and 30s.
And as a place to take that first step,Komehei Group's only specialty jewelry store "Selby"is the perfect partner.
A thorough comparison of the three major brands you admire at Selby
The elegance of Cartier, the opulence of Bvlgari, and the sophisticated design of Tiffany. You can find the one that suits your style by comparing brands, models, prices, and conditions.
Compare by brand
Select by model
Also includes reuse