GRAFF purchase market price 2026 Tips for high-value appraisals and guide to comparing vendors
GRAFF purchase market price 2026
Tips for high-value appraisals and guide to comparing contractors
📦 Conclusion summary of this article
① The purchase market price in the graph will remain the same in 2026.Steady upward trendEspecially for diamond rings, the standard price is 40-70% of the purchase price.
② The key to a high appraisal isAvailability and condition of accessories, and store knowledge。
③ High jewelry specialistselbyIf so, we can achieve an increase of 15-30% compared to other companies through appraisals that are well-versed in the true value of graphs.
- Latest graph purchase market price for 2026 (by item/collection)
- Five factors that affect the appraised value and how to get a high appraisal
- Comparison points between major reuse stores vs specialty stores
- Selby's 4-step purchase flow and how to use free appraisal
- Complete explanation of FAQs, including whether or not you can purchase damaged items without a certificate of authenticity.
Saito
Supervision: Takazo Saito
Selby EC/SNS/Ruth/Production Department Manager
Knowledgeable about everything from rare stones to high-end brand jewelry. We are particularly good at the brand reuse field, and within the industry we are known forLethal Weapon
Known by the nickname ``. Many high jeweler appraisal results such as Graff Harry Winston.
H2-1. Graph purchase market price [2026 latest]
GRAFF is known as the world's top diamond jeweler, and is highly rated in the purchasing market. As of 2026, due to the rise in the price of rough diamonds and the expansion of demand in Asia, the market price has decreased compared to the previous year.+5〜12%It continues to be.
Figure 1: Graph overall market index (2023=100)
H3-1-1. Purchase market quick reference table by item
| item | Representative model | Regular price range | Purchase market price (2026) | Purchase rate |
|---|---|---|---|---|
| ring | Promise, Flame, Icon | 800,000 to 5 million yen | 350,000 to 2,800,000 yen | 45〜60% |
| necklace | Butterfly, GraffLeaf | 600,000 to 4 million yen | 280,000 to 2,200,000 yen | 45〜55% |
| earrings | Spiral, Butterfly Drop | 500,000 to 3,500,000 yen | 220,000 to 1,900,000 yen | 45〜55% |
| bracelet | Spiral, Threads | 700,000 to 4,500,000 yen | 320,000 to 2,500,000 yen | 45〜55% |
| engagement ring | Promise Setting | 1.5 million to 10 million yen | 750,000 to 7 million yen | 50〜70% |
| high jewelry | Individually ordered items | From 10 million yen | Individual assessment required | 50〜80% |
*The above is a reference market price as of June 2026. Prices vary depending on condition, accessories, and market trends.
H3-1-2. Highly appraised model ranking by collection
1st place
Promise Setting/Engagement ring
Purchase price: 1 million to 7 million yen
graph synonym. If you use a central stone of 1 ct or more, D-F color, or IF-VVS1, you can aim for an appraisal rate of over 60%.
2nd place
Butterfly collection
Purchase price: 350,000 to 2,800,000 yen
A masterpiece with a butterfly motif. Demand for colored stone combination models is particularly strong in Greater China, and prices are rising.
3rd place
GraffLeaf Collection
Purchase price: 400,000 to 2,200,000 yen
Popular line announced in 2018. Stable purchase demand for both rings and necklaces.
4th place
Spiral collection
Purchase price: 300,000 to 1,900,000 yen
Modern lines with a spiral motif. It is popular among young people and the appraised value is stable.
5th place
Icon collection
Purchase price: 250,000 to 1,500,000 yen
Graph logo motif. Stable market price that can be used daily and is based on actual demand.
H3-1-3. Market trends over the past three years and future outlook
| fiscal year | market index | Main factors |
|---|---|---|
| 2023 | 100 (standard) | Post-coronavirus demand recovery, yen depreciation |
| 2024 | 108（+8%） | Rough diamond prices rise, demand from wealthy people expands |
| 2025 | 115（+6.5%） | Maturation of the high jewelry secondary distribution market |
| 2026 | 124（+7.8%） | Vintage demand surges among newly wealthy Asians |
Future outlook:From the second half of 2026 to 2027, the graph market is expected to remain strong due to the rarity of natural diamonds and the expansion of the luxury brand reuse market.
📍 H2-1 Point summary
- The purchase price in 2026 will be +7.8% compared to the previous year, with high jewelry especially on the rise
- The highest appraisal is Promise (engagement ring), and a purchase rate of 60-70% can be achieved.
- Asian demand and vintage popularity will continue to support market prices
H2-2. Five factors that determine purchase price
Figure 2: Five factors that determine purchase price
1Product condition (scratches, dirt, chipped stones)
Appearance is the most important aspect of appraisal. If there are scratches on the base metal or chips in the stone10-30% reductionto a factor. Minor scratches from daily wear will not have a major impact.
2Presence of accessories (certificate of authenticity, guarantee, box)
The graph comes complete with a certificate of authenticity, guarantee card, and original box.Appraised value +5~15%. In particular, the certificate of authenticity (GIA/Graph's company) is extremely important as proof of authenticity.
3Collection popularity/marketability
Promise, Butterfly, GraffLeaf, etc.Standard & popular linesis consistently highly evaluated. On the other hand, if the vintage value of a discontinued model is recognized, there is a possibility of a premium appraisal.
4Diamond grade/carat number
The 4Cs (Carat, Color, Clarity, Cut) are the basis of appraisal. The graph isD-F color/IF-VVS1Since many classes are used, maximum evaluation is possible if there is a grade certificate.
5Number of years since purchase
Jewelry is an asset whose value does not easily decline over time. HoweverWithin 5 yearsRelatively new products are likely to be evaluated as if they were new, and are subject to a positive evaluation, especially within the warranty period.
📍 H2-2 Point summary
- 80% of the appraised value is determined by the three factors: condition x accessories x diamond grade.
- Be sure to keep the 3-piece set, including the certificate of authenticity, guarantee, and box.
- Jewelry does not easily deteriorate over time, and asset value can be maintained depending on storage.
H2-3. 5 tips to get a high appraisal
H3-3-1. Gather all accessories and submit for appraisal.
If you have the certificate of authenticity, guarantee card, original box, and receipt of purchase, the appraised value will be reduced.Up to 15% increaseThere are things you can do. In particular, the in-house identification report for graphs is extremely reliable, so be sure to look for it and submit it.
💡 POINT：Although it is possible to purchase a car even if some accessories are missing, the golden rule is to have as many items as possible before requesting an appraisal.
H3-3-2. Avoid self-cleaning
It is OK to wipe the surface dust with a soft cloth, but please do not use an ultrasonic cleaner or abrasives.adverse effect. This can cause the nails to loosen, stones to fall off, and the base metal to wear down, lowering the appraised value. Professional cleaning will be done at the store where you purchased the item, so it is best to bring it in as is.
H3-3-3. Obtain competitive quotes from multiple vendors
If you sell based on only one company's appraisal, you run the risk of selling it off for less than the fair market value. at least2-3 companiesGet competitive quotes, preferably from specialty stores.
H3-3-4. Sell when demand is high
| period | Demand trends | Impact on appraised value |
|---|---|---|
| March to May (spring sales season) | Demand for wedding rings and engagement rings↑ | +3〜8% |
| October to December (year-end sales season) | Christmas bonus demand↑ | +5〜10% |
| January-February (off season) | Demand decline | ±0〜−5% |
H3-3-5. Choose a store with expert appraisers
Graff, a high jeweler, cannot see its true value at a typical reuse store.Appraisal of material value (bullion + diamond) onlyIt tends to be. Choosing a store with a professional appraiser who understands brand value, collection value, and the significance of appraisal documents is the quickest route to a high-value appraisal.
📍 H2-3 Point summary
- Appraised value can vary up to 25% with complete accessories + specialty store appraisal
- Self-cleaning is strictly prohibited; bring the item in its original condition.
- During busy seasons such as spring and year-end, demand increases and high appraisals are likely to occur.
H2-4. Comparison points of graph purchasing companies
H3-4-1. Major reuse stores vs specialty stores, which is more expensive?
| Comparison items | Major reuse store | High jewelry specialty store |
|---|---|---|
| Brand value evaluation | △ Material value center | ◎ Brand + Rarity |
| Appraisal speed | ◎Same-day available | ○ 1-2 business days |
| The height of the appraised value | ○ Standard | ◎ +15〜30% |
| High jewelry compatible | △ Limited availability | ◎ Compatible with all lines |
| Sales route | Domestic focus | Domestic + overseas buyers |
Conclusion:Specialty stores have an overwhelming advantage when it comes to high jewelers like Graff.. Specialty stores with overseas sales channels can offer higher appraisals.
H3-4-2. Differences between in-store, home delivery, business trip, and LINE assessment
| Assessment method | Time required | Recommended use |
|---|---|---|
| Storefront | 30 minutes to 1 hour | I want to turn it into cash immediately / I want to consult face-to-face |
| home delivery | 2-4 business days | Living far away/don't have time |
| business trip | 1-2 hours | Many expensive items/I am worried about carrying them around |
| LINE | Same day to next day | I want to know the rough estimate first/Feel free to consult |
H3-4-3. Is there a cancellation fee/shipping fee?
A good specialty storeAssessment fee, shipping fee, and cancellation fee are all free.is standard. Be sure to check the return shipping costs, packaging materials, and transfer fees in advance. At Selby, the entire process is free of charge.
H3-4-4. Assessment time and speed
The industry average is that we respond to the assessment on the same day at the store, or within the next business day after delivery. High jewelry like the graph is for precise appraisal1-2 business daysAlthough this may be necessary, you can expect a highly accurate assessment.
📍 H2-4 Point summary
- For high jewelers, specialty stores are assessed 15% to 30% higher than major brands.
- Appraisal methods are used depending on the purpose, and LINE estimation is convenient first.
- Choose a company that clearly states “all processes are free”
H2-5. Selby purchase appraisal flow｜Complete in 4 steps
Figure 3: Selby purchase appraisal flow
STEP1
Apply for free assessment via LINE/WEB
Just send a photo and simple information from the official LINE or web form. ShortestDuring the dayWe will send you a rough estimate.
STEP2
Assessment carried out by home delivery/in-store/on-site
Choose the method most convenient for you. In case of home deliveryFree shipping of packing kit, business trips are available in the Tokyo area.
STEP3
Presentation and consideration of assessed amount
We will present you with an official appraisal value that has been carefully examined by a professional appraiser. Please consider it until you are satisfied.Cancellation is completely free。
STEP4
If you are satisfied, you can make the payment on the same day.
After an agreement is reached, cash payment will be made immediately at the store, and home delivery will be made immediately.Bank transfer on the same dayComplete the payment quickly.
📍 H2-5 Point summary
- From application to payment, the entire process is free of charge.
- You can easily try it out in two stages: LINE estimate → formal assessment.
- All cancellation and return shipping costs will be borne by Selby.
H2-6. FAQ regarding graph purchase
Is it possible to purchase without a certificate?
It's possible. The purchase itself can be handled without any problem even without a certificate of authenticity, but compared to the case where there isAppraised value is about 5-15% lowerThere is a tendency to If you have a certificate of authenticity issued by Graff, please be sure to submit it.
How many years ago can you buy the model?
It can be purchased regardless of age.Premium prices for vintage models and discontinued productsThere are also cases where . Old graphs from the 1990s to 2000s are particularly in demand by collectors, and can be expected to fetch high prices depending on their condition.
Is the appraisal free? What is the cancellation fee?
At SelbyAssessment fee, shipping fee, cancellation fee, and return fee are all free.It is. If you are not satisfied, please feel free to contact us as many times as you like.
Do you offer appraisals for high jewelry lines?
It is possible. In addition to standard lines such as Butterfly, GraffLeaf, and Promise Setting,Personalized high jewelery piecesA professional appraiser will also take responsibility for the appraisal. It will go smoothly if you send us a photo on LINE in advance.
Can it be sold even if it is broken or the stone is missing?
It can be purchased without any problem.Bullion value + main stone valueWe will purchase even damaged or missing items at a fair price. We have a repair/remake sales route in our own workshop, so please feel free to contact us if you have any items that have been rejected by other companies.
📍 H2-6 Point summary
- We can purchase all models without identification, damaged items, and old models.
- High jewelry is individually appraised by a professional appraiser.
- Completely free from assessment to cancellation, zero risk
H2-7. Summary｜Selby is the place to buy and sell graphs wisely
GRAFF continues to receive extremely high praise in the purchasing market as a high-end jeweler that handles the world's finest diamonds. The market price in 2026 will remain steady at +7.8% compared to the previous year, and by meeting the two conditions of complete accessories and specialty store appraisal, the purchase price will be lower.45〜70%It is also possible to purchase at a high price.
Selby isKomehei Group's only jewelry specialty companyWe actively collect and sell everything from standard items to rare vintage lines. A professional appraiser who is familiar with the true value of graphs will find the maximum value for your precious item.
✨ To purchase or sell graphs, contact Selby.
Free appraisal by a professional appraiser/All processes free of charge/Same-day service available at the earliest