What are Selby's "marginal discount items"? Why you can buy jewelry at the purchase price and a complete guide to how to use the two Okachimachi stores
Selby's"Marginal price reduction product"What is that?
Reasons why you can buy jewelry at the purchase price
A complete guide to how to use the two Okachimachi stores
"I want to get real jewelry at a better price..."
We have compiled the secrets of Selby, a pioneer in the industry, that we would like to secretly share with such people.
First of all, what is a “marginal price reduction item”?
In one word--
We reduced the price to the same level as the purchase price,Jewelry at the limitIt means.
We reduced the price to the same level as the purchase price,Jewelry at the limitIt means.
Usually used jewelry is sold at the purchase price + profit, but items with marginal discounts are sold at that price."Profit" is almost zeroItems made with In short, as a store"We can't lower the price any further...!"It's a corner filled with all kinds of products.
Why can you lower the price so much?
Selby isBecame the first in the industry to start EC sales and physical store sales in 2002. For over 20 years, we have continued to purchase large quantities of high-quality jewelry through auctions and purchases.
Because of our abundant purchasing routes and fast turnover,
- Items whose publication deadline is approaching
- Items you want to replace in stock
We are able to offer the same price as the purchase price.
💡 Trivia:The name itself, “marginal price reduction product,”A sales method that Selby pioneered in the industry.. Nowadays, other companies use similar expressions, but Selby is the original.
[Super important] Which one should I go to, the Okachimachi main store or the Okachimachi Ekimae store?
May 25, 2025, in a prime location just outside the south exit of Okachimachi Station"Selby Okachimachi Ekimae store"is now open.
We received some concerns, such as, ``Oh, so will the existing Okachimachi shops close down?''
🎉 Don't worry!The conventional store"Okachimachi main store"As such, we continue to operate as usual.
In other words, Selby nowTwo-store structure: “Okachimachi Ekimae store” + “Okachimachi main store”. Each has a different role, so it is recommended to use them depending on the purpose.
In other words, Selby nowTwo-store structure: “Okachimachi Ekimae store” + “Okachimachi main store”. Each has a different role, so it is recommended to use them depending on the purpose.
🏬 Okachimachi Ekimae store × Okachimachi main store role comparison table
| Item | 🌟 Okachimachi Ekimae store (new store/flagship store) | 💎 Okachimachi main store (the familiar original store) |
|---|---|---|
| open | May 25, 2025 | Familiar since its founding |
| Location | Right outside the south exit of Okachimachi Station | A place that remains the same |
| Main assortment | New, loose, expensive rare brand items, new products | Price reduced items after a certain period of time (some items) / Freshly purchased items before being posted on EC |
| price range | From natural stones priced at 10,000 yen to rare stones priced at 7.4 million yen | equivalent to the purchase priceMarginal price reduction productis the center |
| To such a person Recommended |
For those who like the latest works, rare items, and new products. | Those looking for bargains, bargains, and one-of-a-kind items |
| To SNS Liver Reason for popularity |
Great introduction to high-priced rare items | You can see products not listed on EC. |
📌 Three points that make the Okachimachi main store “amazing”
①
Some discounted items will be moved from the station store
Products that have passed a certain period of time at the Okachimachi Ekimae store"Some"will be moved to the main store and displayed. The point is"Not all"Things. That's why I feel so excited that I'll be lucky if the product I was looking for arrives at the main store. Moreover,In principle, the same price as purchased at auction etc.There are many cases on display at the main store, so be sure to check out the main store as well.
②
There is "freshly purchased" jewelry before it is posted on EC.
At our main store, we deliberately display freshly purchased items that are not yet listed on the e-commerce site."Freshness to the max before it's posted on the internet"Being able to see the actual product at a physical store is a privilege that can only be found at a physical store. 🎁
③
A "secret spot" frequented by SNS lovers
For reason ②, it has been well received by SNS livers. Not listed on EC = Even if introduced on live streaming"A treasure that has not yet appeared in the world"It has the advantage of being able to be treated as
⚠️ Please note:Rare items often sell out at station stores before the price is reduced. There are many cases where you think, ``I'll just wait until it gets to the main store,'' and then it's sold out.
Additionally, this service is only available to customers who visit the store. Saying things like, ``Please put this product out in advance'' or ``I'll introduce it in the distribution, so hold it down.''We do not accept reservations or reservation requests.. From those who visited the store"First come, first served"I hope you enjoy it.
Additionally, this service is only available to customers who visit the store. Saying things like, ``Please put this product out in advance'' or ``I'll introduce it in the distribution, so hold it down.''We do not accept reservations or reservation requests.. From those who visited the store"First come, first served"I hope you enjoy it.
Quickly understand the mechanism of marginal price reduction items with a diagram!
It's a little confusing if it's just text, so I've organized it into a flow that shows the overall flow of products. 👇
STEP 1
Purchase through auction/purchase
Utilizing Selby's unique jewelry purchasing route. Quality and quantity produced by over 20 years of experience.
▼
STEP 2
Now on sale at Okachimachi Ekimae store or EC site
Sold at regular price (purchasing price + profit). Mainly new, loose, rare brands, and new products.
▼
⏳ A certain period of time has passed
▼
STEP 3
Some products become “marginal price reduction items” ✨
Reduce the price to the same level as the purchase price. Profit is almost zero = this is the limit...!
*Rare items may sell out at the station store before the price is reduced. Hurry up.
▼
STEP 4
"Some" will be moved to Okachimachi main store and displayed.
In addition to the lowest price items, the main store also has freshly purchased items that have not been posted on the EC. Fun only available at physical stores 💎
✅ Summary of usage:
Aiming for new/new products/high-priced rare items → Okachimachi Ekimae store or EC site
Aiming for products with marginal price reductions and products not listed on EC → Okachimachi main store
Aiming for new/new products/high-priced rare items → Okachimachi Ekimae store or EC site
Aiming for products with marginal price reductions and products not listed on EC → Okachimachi main store
What kind of store is Selby?
~EC pioneer since 2002~
For those who feel uneasy about second-hand jewelry, we would like to introduce a little bit of Selby's history.
February 2001
Established Selby Co., Ltd.
2002
Ahead of the industryEC sales & physical store salesStart with both wheels. Since then, we have led online sales in the jewelry reuse industry.
August 2022
Komehyo Holdingsto group companies of
May 2025
Selby Okachimachi Ekimae storeOpening (first store opening in 13 years)
💍 And the most important point.
Selby isKomehei Group's only jewelry specialty companyIt is.
Among the major reuse companies, Komehyo Group, Selby is the only one that specializes in jewelry. That's why we have a selection of one-of-a-kind pieces carefully selected by appraisers who are knowledgeable about gemstones, and there is no compromise in quality, even at the lowest prices.
``We want as many people as possible to enjoy jewelry.'' With that in mind, we are still open today.
Selby isKomehei Group's only jewelry specialty companyIt is.
Among the major reuse companies, Komehyo Group, Selby is the only one that specializes in jewelry. That's why we have a selection of one-of-a-kind pieces carefully selected by appraisers who are knowledgeable about gemstones, and there is no compromise in quality, even at the lowest prices.
``We want as many people as possible to enjoy jewelry.'' With that in mind, we are still open today.
Buying is not the end!
90% purchase system gives you great deals until you sell.
The benefits of buying jewelry at Selby are actuallyIt’s not just about “cheapness at the time of purchase”。
For a limited time at Selby,``90% Purchase Campaign'' where you can purchase items purchased by Selby at up to 90% of the selling price (excluding tax)(75% of new and loose items).
🔥 Limited time campaign
Selby purchased items 90% purchase system
Jewelry purchased at Selby,Sales price (excluding tax)up to 90% ofA special campaign for a limited time that you can purchase at.
Even products with the same purchase price, such as "marginal price reduction products," are eligible, soPurchasing with minimal practical riskis possible.
Why is this system so great?
For example, consider this case.
💰 Simulation:
① Get the lowest price items at Selby 100,000 yen Purchase at
(= equivalent to the purchase price = already better than the market price)
② After enjoying it for a while, I sold it to Selby during the 90% purchase campaign.
→ About81,818 yen Purchase at
③ The actual holding cost is Only 18,182 yen
① Get the lowest price items at Selby 100,000 yen Purchase at
(= equivalent to the purchase price = already better than the market price)
② After enjoying it for a while, I sold it to Selby during the 90% purchase campaign.
→ About81,818 yen Purchase at
③ The actual holding cost is Only 18,182 yen
In other words, by reducing the price of products to the limit, we can reduce the cost at the point of purchase, and by using the 90% purchase system, we can also reduce the risk at the point of letting go. ThisDouble safety structureBecause of this, you can enjoy jewelry with the mindset of ``I want to try it on for a while'' or ``I'll buy it if I can get rid of it if I get tired of it.''
🔄 "Jewelry circulation model" unique to Selby
♻️ You can buy it → enjoy it → return it. So I can buy the next one.
lowest price items
Buy at a bargain price
→
Buy at a bargain price
jewelry
enjoy to the fullest
→
enjoy to the fullest
90% purchase
high price sale
→
high price sale
with funds as source
Go to the next point
Go to the next point
Selby is a one-stop shop that covers everything from purchasing to selling jewelry.Not a "once-in-a-lifetime purchase" but an "experience you can enjoy over and over again"I am changing it to This buy->enjoy->return cycle is a system that can only be realized as the Komehei Group's only jewelry specialty company.
⚠️ Please note:90% purchaseLimited time campaignIt is. Please be sure to check the details such as target conditions, implementation period, purchase limit, etc.Campaign details pagePlease check.
Check before visiting! 3 Tips for Enjoying Great Value
- Tip 1: First, check EC for “marginal price reduction items” Selby official/limited price reduction product pageCheck out the items that interest you. Having an idea of what you want to do beforehand will make your visit much smoother.
- Tip ② Ladder in the order of station store → main store The station store is right outside the south exit of Okachimachi Station. After looking at new and rare items, the best thing to do is to go to the main store and look for items with the lowest prices and items not listed on EC.Teppan courseIt is.
- Tip 3: The main store is all about timing. Only some of the prices will be lowered from the station store. If there is a product you are interested inArrive earlyis recommended. Naturally, most of the newly purchased items that are not listed on EC are one-of-a-kind items.
💡 Another trick:before purchase90% purchase campaignPlease also check the implementation status. If you know that you can get it back 90% of the time if you decide to part with it, it will be easier to take the plunge and make the purchase.
📍 Store information
Frequently asked questions (FAQ)
Are “marginal price reduction items” used items?
Most of the pieces are reused (used) jewelry, but the condition has been thoroughly checked by appraisers. Since it is sold at the same price as the purchase price,Excellent balance between quality and priceIt is.
Is it possible to negotiate a further reduction in the price of a marginally discounted item?
Marginal discount itemsMarginal price where profit is already almost zeroTherefore, additional price reduction negotiations are not applicable. Thank you for your understanding.
When will the products from the Okachimachi Ekimae store be moved to the main store?
Among products that have passed a certain period of time"Some"will move to the main store. Not all products will be transferred, so it is not guaranteed that you can buy them at the main store. Get the items you're interested in as soon as possible.
Can I reserve items that are not listed on EC online?
Products not listed on EC areServices for customers visiting our storeIt is. We do not accept requests such as advance reservations, reservations, or ``put it out for live streaming''.
Do you always have a 90% purchase campaign?
Limited time campaignIt is. Items purchased at Selby are eligible and can be purchased at up to 90% of the selling price. As the target conditions and implementation period change, the latest information isCampaign details pagePlease check.
Is Selby the same company as Komehyo?
Selby isKomehyo Holdings group companiesHowever, within the groupThe only company specializing in jewelryIt is operated independently as a.
Can I introduce my products via SNS live broadcast?
For products purchased in-store, you may refer them at your own discretion. However, we do not accept requests to "deliver it in advance" or "keep it for introduction." Just to the lastFair service to customersIt is operated as.
Summary: If you want to enjoy the lowest price items,
Let's go to both the main store and the station store!
Key points of this article
- "Marginal price reduction product"= Items equivalent to the purchase price. Both naming and styleSelby is a pioneer in the industry
- Okachimachi station storeare new, loose, rare brands, and new products.flagship store
- Okachimachi main storeHaLimit price reduction items (some) + Freshly purchased items not listed on ECa treasure trove of
- 90% purchase system (limited period)After purchasing, you can sell it for up to 90% of the selling price.One stop from buying to sellingGreat deal
- Selby isA long-established store that has pioneered e-commerce sales since 2002.So,Komehei Group's only jewelry specialty company
There are many items hidden in physical stores that you would never find if you only looked at e-commerce. A must if you come to OkachimachiStation store → main store setPlease take a look. You're sure to find one for you. 💎✨
▶ View details of 90% purchase campaign ｜ ▶ View store information/access