Where is the best place to sell jewelry? Recommended purchase store ranking and how to choose
SELBY Jewelry purchase guide
Supervised by experts | 2025 latest edition
Where is the best place to sell jewelry?
Recommended purchase store rankingand how to choose
Diamonds, rubies, emeralds, and sapphires that are no longer in use...where can I sell them for a higher price? A jewelry professional will thoroughly explain how to choose the right store.
🏆 High price purchase ranking 💎 Specialized evaluation of colored stones and diamonds 📋 OK without certificate 🆓 Free appraisal fee and cancellation fee
“I want to sell jewelry that I no longer use, butI don't know where to take it to get it bought at a high price.」
There are probably many people who have such problems. Actually, the purchase price of jewelry isIt varies greatly depending on where you sell it.. Even for the same diamond ring, it is not uncommon for there to be a difference of tens of thousands of yen to hundreds of thousands of yen in the appraised value between a store that only looks at the base metal price and a specialty store that accurately evaluates the value of the jewelry.
This article will answer all of the following questions:
- What kind of purchase store should you choose if you want to sell jewelry at a high price?
- Differences between major purchasing stores, jewelry specialty stores, pawnshops, and home delivery purchasing
- How to sell without a certificate or with an old design without losing money
- How to properly evaluate colored stones (ruby, emerald, etc.)
- Tips for multiple appraisals to avoid being beaten down by buying cheaply
Where is the best place to sell jewelry? We recommend purchasing stores specializing in jewelry.
In conclusion, when selling jewelry,"Jewelry specialist purchasing store"We recommend that you consider this as a top priority. The reason for this will be explained in detail below.
Why a jewelry specialty store is recommended
The value of a gemstone is if it is a diamond.Cut, Color, Clarity, Carat (4C)If it is a colored stone, it is impossible to accurately evaluate it without specialized knowledge, such as the place of origin, whether or not it has been treated, and the saturation of the color. The reality is that it is difficult for thrift shops and general purchasing chains to evaluate gemstones that fully reflect their unique value.
🔬
Gem appraiser on staff
Accurately evaluated by jewelry specialist buyers. You can expect an appraised value that reflects the rarity of the materials.
📊
Familiar with market prices
We understand the latest market prices in the domestic and overseas secondary distribution markets for loose, branded, and non-branded products.
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Rich purchase track record and routes
Specialty stores that have many resale and redistribution routes for jewelry can set higher purchase prices.
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Also available without certificate
If the store has its own appraisal equipment, it is possible to determine the quality of the actual gemstone even without a certificate.
Not only the bullion but also the value of the jewelry can be evaluated.
The mistakes that common purchasing stores tend to make are“I evaluate only the material value of the base metal (platinum/gold)”That's it. For example, in the case of a 1 ct diamond ring, the value of the base metal is from a few thousand yen to tens of thousands of yen, but the value of the gemstone part can be hundreds of thousands of yen depending on the quality.
✅ Jewelry specialty store appraisal
- Evaluate the material value of bullion
- Evaluating the 4Cs of diamonds
- Evaluating the origin and rarity of colored stones
- Evaluate brand added value
- Pricing that reflects market demand
VS
⚠️ General purchasing store assessment
- Evaluation based only on the material value of the bullion
- Colored stones tend to be treated as “other”
- Brand value can be overlooked
- The value of rare stones is difficult to reflect
- The appraised value is likely to be significantly lower
⚠️ Have you ever experienced something like this?
``The appraised value was lower than I expected'' or ``I feel like they didn't look at the value of colored stones.'' These may be signs that you brought your jewelry to a store that doesn't have specialized knowledge in jewelry. A shortcut to selling jewelry at a high price is to have it appraised multiple times at specialty stores.
[Comparison table] Comparison of recommended jewelry purchasing companies
We have compiled a list of the characteristics of major jewelry purchasing companies. Please use this as a reference when choosing a contractor that suits your situation.
| Business name | jewelry expertise | colored stone evaluation | No certificate of authenticity | LINE assessment | Home delivery purchase | Assessment fee | Cancellation fee | Recommended target |
|---|---|---|---|---|---|---|---|---|
| selbySpecial selection | ★★★★★ | ◎ | ○ | LINE ○ | ○ | Free | Free | Diamonds, colored stones, brand jewelry in general |
| Komehyo | ★★★★☆ | ○ | ○ | LINE ○ | ○ | Free | Free | Brand jewelry/general purchase |
| What a boy | ★★★☆☆ | △ | ○ | LINE ○ | ○ | Free | Free | brand jewelry |
| Bissell | ★★★☆☆ | △ | ○ | LINE ○ | ○ | Free | Free | On-site purchase applicant |
| Daikokuya | ★★★☆☆ | △ | ○ | LINE ○ | ○ | Free | Free | Branded items, watches, jewelry |
| the gold | ★★★☆☆ | △ | ○ | Need confirmation | ○ | Free | Free | Bullion, rings, necklaces |
*LINE △ = Partial support (inquiries/consultations only, or limited to some stores). Please check the official website of each company for the latest information.
Ranking of recommended jewelry purchasing companies
This is a ranking that comprehensively evaluates gemstone expertise, ability to evaluate colored stones, transparency of appraisal methods, word-of-mouth reputation, etc.
1
Selby is a major comprehensive reuse company.Komehei Group's only jewelry specialty companyAs such, we have achieved highly accurate appraisals of a wide range of gemstones, from diamonds to rare colored stones. Often overlooked at general purchasing storesProfessional evaluation of colored stones such as rubies, emeralds, and sapphiresWe have strengths in this, and have received particularly high praise from those who are dissatisfied with ``only being appraised on bullion.''
- As the only company specializing in jewelry in the Komehei Group, we carry out high-precision appraisals specializing in jewelry.
- Professional evaluation of rare colored stones such as the three major precious stones and rare stones
- You can buy and sell with confidence with a 90% purchase guarantee (excluding tax, limited time only)
- You can easily check the estimated pre-appraisal amount by just sending a photo on LINE.
- All appraisal fees, cancellation fees, and home delivery fees are free.
- We are well-received for our courteous service in assessing the value of gemstones while clearly explaining them.
Assessment fee
Free
Cancellation fee
Free
LINE assessment
○ Available
colored stone evaluation
◎ Specialist support
2
A major comprehensive reuse company from Nagoya. We have a rich track record of purchasing brand jewelry and luxury watches, and our buyers' professionalism is highly rated. As a group company that includes the jewelry specialist Selby, we have a reputation for handling high-end jewelry.It also officially supports LINE assessment., you can receive a rough estimate for jewelry categories, including jewelry and accessories, just by sending a photo.
- Strong in assessing brand jewelry with one of the largest brand reuse records in Japan
- Compatible with LINE assessment so you can easily check the estimate from your smartphone
- We have stores all over the country, so it's easy to bring your items in for an assessment.
- Also available for home delivery purchases and on-site purchases.
- Assessment fee and cancellation fee are free
Assessment fee
Free
Cancellation fee
Free
LINE assessment
○ Available
colored stone evaluation
○
3
A purchase specialty store operated by Values Japan. We have a reputation for our ability to appraise brand jewelry, and are particularly strong in high brand jewelry such as Cartier, Tiffany, Harry Winston, etc.Compatible with LINE assessment, 24-hour reception and assessment code issuanceYou can easily check the approximate amount at (answers are available during business hours). It is popular because there are many stores, mainly in urban areas, and you can get cash on the same day.
- Strong in appraisal and purchase of high brand jewelry
- LINE assessment is highly convenient as it is available 24 hours a day and assessment codes are issued.
- Opening many stores in prime locations mainly in the Tokyo metropolitan area and Osaka
- There are many stores where you can get cash on the same day.
Assessment fee
Free
Cancellation fee
Free
LINE assessment
○ 24-hour reception
colored stone evaluation
△
4
Bissell is well-known as the largest on-site purchasing company.We support appraisal consultations for gemstones and jewelry through our official LINE account.You can feel free to consult us even if the item is dirty or scratched. Since it comes to your home, it is suitable for those who cannot go to a store or those who want to dispose of large quantities.
- We have strengths in on-site purchasing throughout the country.
- Possible to travel on the same day as soon as possible
- You can consult and check the guideline in advance using LINE assessment.
- Not only jewelry, but also precious metals and branded items can be sold in bulk.
Assessment fee
Free
On-site purchase
◎
LINE assessment
○ Available
Cancellation fee
Free
5
We are well-known as a long-established store that buys branded goods, and can appraise watches, bags, and jewelry all at once.Officially compatible with LINE appraisals, allowing for quick appraisals by sending photos.It is. Branded jewelry such as Cartier and Chopard can be expected to receive relatively high ratings.
- Brand jewelry, watches, and bags can be assessed all at once.
- LINE appraisal is quick and easy just by sending a photo
- Opening stores in major cities nationwide
- Also available for home delivery purchases
Assessment fee
Free
LINE assessment
○ Available
brand rating
○
colored stone evaluation
△
6
A nationwide chain that specializes in buying bullion such as gold, platinum, and silver. In a situation where bullion prices are soaring, you can expect favorable appraisals. Regarding LINE assessmentPlease contact each store in advance as we cannot confirm the details on the official website.。
- Purchasing value of gold and platinum bullion exceeds industry standards
- More than 500 stores nationwide
- Ideal for jewelry that mainly uses bullion rather than gemstones
Assessment fee
Free
Bullion evaluation
◎
LINE assessment
Need confirmation
Number of stores
Over 500 stores
Differences in where to sell jewelry | Compare purchasing specialty stores, pawn shops, and flea market apps
Buying specialty stores are not the only way to sell jewelry. Understand the characteristics of each and choose the method that suits you.
Purchase specialty store (jewelry specialty)
Benefits
- Accurately assess the value of your jewelry
- Can be converted into cash on the same day
- Free appraisal and cancellation
- There are many options such as home delivery, business trip, and LINE assessment.
- Reliable purchase process (transparency)
Disadvantages
- The maximum price may be lower than at a flea market.
- Appraisal amounts vary depending on the company
pawn shop
Benefits
- Can be converted into cash on the same day
- Can also be used as pawn (collateral) without selling
- If you are nearby, you can easily use it.
Disadvantages
- If you do not have specialized knowledge of jewelry, it is likely that only the bullion will be evaluated.
- There are large differences in purchasing levels depending on the store.
- Some stores have appraisal processes that lack transparency.
Flea market app/online auction
Benefits
- All sales proceeds excluding commission fees remain in your pocket.
- May be expensive
Disadvantages
- Listing, packaging, and shipping are time consuming
- It takes time to sell
- There is a risk of authenticity problems and returns.
- Difficult to set prices and may end up selling at a low price
- Risks of personal information management
✅ Conclusion: First of all, it is best to have multiple appraisals at a purchasing store specializing in jewelry.
If you want to get the value of your jewelry accurately evaluated and convert it into cash safely and hassle-free, it is most reasonable to have multiple appraisals at a jewelry store. Since flea market apps are time-consuming and risky, we strongly recommend using a specialty store to sell your jewelry.
Where should I look if I want to sell jewelry? How to choose a purchasing store without making mistakes
We have summarized four points to check when choosing a purchasing store.
Do you have a rich track record of buying the jewelry you want to sell?
The specialties vary depending on the business, such as stores that specialize in diamonds, stores that specialize in colored stones, and stores that specialize in branded jewelry. Choose a store that has a track record of specializing in the type of jewelry you want to sell. Be sure to check the ``Purchase results'' and ``High-value purchase items'' on the official website.
Are appraisal fees, shipping fees, and cancellation fees free?
A good purchasing agent will generally waive all appraisal fees, home delivery fees, return shipping fees, and cancellation fees. On the other hand, please carefully consider using companies that incur costs for these services. A company that incurs costs when declining a property after an appraisal increases the risk of letting it go cheaply.
Do you appraise it in front of your eyes? Do you take it to the back and auction it where you can't see it?
This is a very important point.Some companies say they will ``appraise'' the jewelry, but do not actually appraise it on the spot, and sell the jewelry to another company or auction it and bid for it. With these companies, there is a risk of being told that the appraisal was not possible when the item is returned to you.
⚠️ Be careful: Be careful with assessments that “take things to the back”
After the appraiser receives the jewelry, you should be wary of companies that say ``I'll check it in the back'' and don't return for a long time, or that say ``I'll contact you later.''A reliable specialty store will assess the property in front of the customer using loupes and equipment.Choose a store where you can see the appraisal process behind the counter.
Are there any problems with word of mouth or reputation? (Especially check reputation on SNS)
Not only Google reviews, but also X (formerly Twitter), Instagram, Threads, message boards, etc.Real reviews on SNSBe sure to check that as well. SNS, which is difficult for companies to manage, often contains more honest accounts of actual experiences. In particular, we recommend avoiding companies that have posts such as ``The appraised value suddenly dropped,'' ``No explanation was given,'' and ``No returns were made.''
Recommended purchasing stores vary depending on the jewelry being sold.
The company that will give you the highest evaluation will vary depending on the type, condition, and brand of the jewelry.
diamond
Go to a specialty store where you can evaluate the 4Cs (cut, color, clarity, carat)
selby comedy soldier
ruby sapphire emerald
Go to a jewelry specialty store where you can evaluate the origin and processing of colored stones.
selby comedy soldier
brand jewelry
Go to a store where you can evaluate the brand value of Cartier, Tiffany, H. Winston, etc.
Selby, Komehyo, Nanboya, Daikokuya
non brand jewelry
Go to a specialty store that can perform a combined evaluation of bullion + jewelry. Avoid companies that only evaluate bullion.
selby comedy soldier
when selling diamonds
diamond isCut, Color, Clarity, Carat (4C)The value varies greatly depending on the Even for the same 1ct, the appraised value can vary several times due to differences in quality. If you have a GIA or AGT certificate, be sure to bring it with you. Even if you don't have a certificate, a company that can measure and evaluate stones using specialized equipment can give you a proper appraisal.
When selling rubies, sapphires, and emeralds
Colored stones are more important than diamonds.Place of origin, presence or absence of processing, color vividness (saturation)will greatly affect the price. Rubies from Myanmar and emeralds from Colombia, which are not heat treated, can be expected to receive particularly high praise. It is essential to choose a company that has appraisers with expertise in colored stones.
When selling branded jewelry
High brand jewelry such as Cartier, Tiffany, Harry Winston, Chopard, and Bvlgari is not only valued for its material value.Is the brand rarity/popular model?The assessed value will change significantly. Choose a specialty store that has a strong connection to the secondary distribution market for branded products.
When selling non-brand jewelry
Unbranded gemstone jewelry tends to be valued solely on its bare metal value. However, if the item contains high-quality gemstones, the value of the stone can significantly exceed the bullion value. definitelySpecialty stores that declare that they also evaluate jewelryLet's bring it to.
Can you sell jewelry without a certificate or with an old design?
Cases where you can purchase without a certificate
Even without a certificate of authenticity (grading report), you can purchase jewelry without any problems. A specialty store with specialized appraisal equipment (refractometers, spectrometers, fluorescent lights, electronic balances, etc.) can evaluate the quality of gemstones from the actual item.
✅ Reasons why you can sell without a certificate
Gemstone purchasing stores can evaluate the quality of gemstones themselves using equipment and methods such as those provided by GIA and the Central Gem Research Institute. It is advantageous to have an appraisal, but a proper appraisal can be made without one. However, if you have a certificate of authenticity, it will be more objective as it serves as "certification of the stone," and the appraised value will tend to be higher.
Cases where even old designs are appreciated
Even if the design is old, the following cases are highly valued as jewelry.
💡 Cases where old jewelry is likely to be valued highly
- High-quality diamonds are retained (good cut, clarity, and color)
- Natural rubies, sapphires, and emeralds are used without any treatment (no heat).
- It has rarity value as antique/vintage jewelry.
- Bullion materials such as platinum and 18K gold have high value.
- It is a dead stock item or rare model from a once popular brand.
Conversely, jewelry made of cheap materials (silver, brass) with glass stones or CZ (cubic zirconia) may not be eligible for purchase or may be sold at a low price. If you are unsure, we recommend that you check in advance using a LINE assessment.
Tips for selling jewelry for as high a price as possible
Compare appraisals from multiple vendors
This is the most important point. Even for the same gemstone, the appraised value will vary depending on the vendor.Tens of thousands of yen to hundreds of thousands of yenIt may be different. You can't judge whether the first company's price is higher or lower without comparing them. We strongly recommend that you get appraisals from at least two or three companies.
⚠️ It is a big risk to make a decision based on the assessment of only one company.
Be wary of companies that force you to make an immediate decision, saying things like, ``You have to make a decision today'' or ``This amount is only for today.'' A good vendor will offer free cancellation and give you time to take it home and compare.
Prepare certificates of authenticity, identification documents, and accessories.
If you have a GIA, AGT, GRS, GRS, etc. certificate of authenticity, be sure to bring it with you. The original box, warranty card, and purchase receipt are also factors that will increase the appraised value. In the case of branded jewelry, it is also important to make sure that the brand engraving (hallmark) is visible.
Remove dirt from jewelry before sending it for appraisal
When diamonds and colored stones get coated with sebum and dirt, their brilliance decreases significantly, making them look like ``low-quality stones'' to appraisers. By gently cleaning the stone with a soft cloth, neutral detergent, and warm water before presenting it for appraisal, it will be easier to accurately evaluate the natural beauty of the stone. However, care must be taken when using an ultrasonic cleaner to avoid scratches.
The process of selling jewelry and what you need
Flow from appraisal to purchase conclusion
1
Select a contractor and decide on the appraisal method
Choose the method that suits you from store delivery, home delivery purchase, on-site purchase, and LINE pre-assessment. First of all, it is an effective way to check the estimated amount in advance using LINE appraisal.
2
Prepare jewelry and accessories
In addition to the jewelry itself, you should also have the certificate of authenticity, certificate of authenticity, original box, warranty, and proof of purchase available. Identity verification documents (driver's license, etc.) are also required.
3
take an assessment
Give the jewelry to the appraiser. At this time,Will it be assessed in front of you?Let's check. A company that allows you to see the appraisal process is more reliable.
4
Check and compare assessed amounts
Check the proposed valuation amount. If you are not satisfied, cancel and go to another company. Compare quotes from multiple companies before making your final decision.
5
Purchase completed/cash received
If you agree to the appraised price, the purchase will be completed. Present your identification documents and receive cash (or transfer) on the spot.
What can be used as an identity verification document
When purchasing jewelry, identity verification is required under the Secondhand Goods Business Act. Please bring one of the following:
📋 Documents that can be used for identity verification (in principle, 1 item)
- driving license
- My number card (personal number card)
- passport
- Health insurance eligibility confirmation form
Frequently asked questions about purchasing jewelry
QCan I sell it without a certificate of authenticity or identification?
AYes, it can be sold. At specialized jewelry purchasing stores, appraisers with unique appraisal equipment and specialized knowledge evaluate the quality of the actual jewelry, so a proper appraisal can be made even without a certificate. However, if you have an appraisal, it provides a more objective basis for evaluation, and the appraised value tends to be higher.
QCan I purchase small jewels or melee diamonds?
AThere are vendors who can buy it. Mele diamonds (small diamonds of 0.2 ct or less) tend to be priced low when sold alone, but they are more likely to be valued if they are of high quality or sold in bulk. We recommend taking it to a jewelry store to have it checked.
QCan I sell a broken ring or necklace?
AYes, it can be sold. The base metal part is evaluated based on the material value, and the gemstone part is evaluated based on the quality of the stone. Even if it is broken, it will still be purchased, so let's have it appraised first. However, if the jewelry is damaged or missing, the appraised value may be affected.
QCan I use it just for appraisal?
AYes, it is possible to use it only for assessment. A good company will charge no appraisal fee or cancellation fee, so you can check the appraised value before deciding whether to sell or not. It's okay to tell them at the beginning that it's just an assessment. We recommend that you get appraisals from multiple companies before making a final decision on where to sell your home.
Finally
If you want to let go of jewelry you no longer use,"A specialty store that accurately evaluates the value of jewelry"The most important thing is to choose.
In order to avoid such mistakes, the rarity of colored stones is overlooked because they are evaluated only by the price of the bullion.Conduct multiple appraisals at jewelry specialty purchasing stores and choose the one with the highest evaluation.That's the best way.
Selby, the Komehei Group's only jewelry specialist company, carefully assesses everything from diamonds to rare colored stones by expert buyers. Please feel free to use our pre-assessment service by simply sending a photo on LINE.